“Going at full throttle is economically and ecologically questionable.”

19 Feb 2010

A New York Times article makes a great observation about a little detail that might have slipped by many reporters.

In Elisabeth Rosenthal’s article “Slow Trip Across Sea Aids Profit and Environment,” on shipping giant Maersk’s recent decision to run its ships more slowly to save fuel, she points out:

In what reads as a commentary on modern life, Maersk advises in its corporate client presentation, “Going at full throttle is economically and ecologically questionable.”

So then the big question has to be: How slow will they go? If we’re going to go less the maximum speed we can, what’s the best speed?

Unlike Maersk, I’m not just talking about ships. I’m talking about modern life.


books I've read on failure & grace

The World Without Us
The Last Oil Shock: A Survival Guide to the Imminent Extinction of Petroleum Man
A Paradise Built in Hell: The Extraordinary Communities That Arise in Disaster
Hell and High Water: Global Warming--the Solution and the Politics--and What We Should Do
The Worst Hard Time: The Untold Story of Those Who Survived the Great American Dust Bowl
The Tipping Point
Three Cups of Tea: One Man's Mission to Promote Peace... One School at a Time
The Upside of Down: Catastrophe, Creativity and the Renewal of Civilization
Out of Poverty: What Works When Traditional Approaches Fail
The Little Ice Age: How Climate Made History, 1300-1850
Confessions of an Eco-Sinner: Tracking Down the Sources of My Stuff
Deep Economy: The Wealth of Communities and the Durable Future
The Geography of Bliss: One Grump's Search for the Happiest Places in the World

Mason's favorite books »