“Going at full throttle is economically and ecologically questionable.”
19 Feb 2010
A New York Times article makes a great observation about a little detail that might have slipped by many reporters.
In Elisabeth Rosenthal’s article “Slow Trip Across Sea Aids Profit and Environment,” on shipping giant Maersk’s recent decision to run its ships more slowly to save fuel, she points out:
In what reads as a commentary on modern life, Maersk advises in its corporate client presentation, “Going at full throttle is economically and ecologically questionable.”
So then the big question has to be: How slow will they go? If we’re going to go less the maximum speed we can, what’s the best speed?
Unlike Maersk, I’m not just talking about ships. I’m talking about modern life.